End of an Era: Southwest Introduces Baggage Fees
Southwest Airlines, long known for its customer-friendly policy of allowing two free checked bags, has officially ended this perk. As of May 28, the airline began charging most passengers for checked luggage, marking a significant shift in its business model. The new fees are set at $35 for the first checked bag and $45 for the second, impacting millions of travelers who relied on Southwest's 'Bags Fly Free' policy for over five decades.
This change, announced earlier this year, aligns Southwest with other major U.S. airlines that have charged baggage fees for years. The airline confirmed via email to various outlets that the fees apply to tickets booked or voluntarily changed on or after May 28. However, certain passengers, including Rapid Rewards A-List Preferred members and those traveling on Business Select fares, will still enjoy the benefit of two free checked bags.
How Southwest's Fees Compare to Other U.S. Airlines
With Southwest joining the ranks of fee-charging airlines, travelers are now faced with a landscape where free checked bags are a rarity among major carriers. For comparison, American Airlines charges $30 for the first checked bag and $40 for the second on domestic flights. Delta Air Lines follows a similar structure with $30 for the first bag and $40 for the second, while United Airlines also charges $30 and $40 respectively for the same.
Low-cost carriers often have steeper fees. Spirit Airlines, for instance, starts at $35 for the first checked bag if paid online before check-in, with prices increasing at the airport. Frontier Airlines similarly begins at $34 for the first bag online, escalating based on when and where payment is made. Southwest's new fees of $35 and $45 position it competitively within this spectrum, though it remains a disappointment for loyal customers accustomed to no additional costs.
The shift also comes alongside plans to introduce basic economy tickets, a move aimed at boosting revenue. This tiered fare structure, common among competitors, suggests Southwest is rethinking its traditional approach to remain financially viable in a highly competitive industry.
Traveler Reactions and Future Implications
The introduction of baggage fees has sparked frustration among frequent flyers who valued Southwest's unique offerings. Social media platforms like X have been abuzz with sentiments of disappointment, with many users lamenting the end of an era. Posts reflect a sense of betrayal among travelers who chose Southwest specifically for its no-fee policy, with some indicating they may reconsider their airline preferences.
For now, passengers are advised to factor in these new costs when booking flights or consider elite status programs to avoid fees. As Southwest navigates this transition, the long-term impact on customer loyalty and market share remains to be seen. The airline's pivot to align with industry norms may drive revenue, but it risks alienating a customer base that cherished its distinct identity in the crowded aviation market.