Viral Success of Katseye's Gap Campaign
The global girl group Katseye has taken the internet by storm with their recent Gap campaign for the fall 2025 denim collection. Titled 'Better in Denim,' the advertisement features a dynamic dance routine set to a re-recorded version of Kelis' iconic 2003 hit 'Milkshake.' The campaign has garnered over 8 billion impressions and more than 400 million views across social media platforms, breaking engagement records for Gap and resonating strongly with Gen Z audiences.
The ad's choreography, crafted by Robbie Blue, celebrates individuality and diversity, which has been a key factor in its widespread appeal. Streams of 'Milkshake' surged by 179 percent following the campaign's release, with over 2.2 million streams recorded in the aftermath. This viral moment has not only revitalized interest in Kelis' classic track but also solidified Katseye's rising status in the entertainment world.
Manon and Sophia Tease Potential Collaboration with Kelis
In a recent interview, Katseye members Manon and Sophia shared their excitement about the possibility of working with Kelis, the artist behind the song that propelled their Gap campaign to viral fame. 'She has been supportive online and that has felt really nice. So, she's aware,' Manon revealed, hinting at Kelis' positive response to the use of her music in the advertisement. This acknowledgment from Kelis has sparked hope among the group for a future collaboration.
Sophia echoed Manon's enthusiasm, noting how surreal it felt to be connected to such an iconic track. The duo's comments have fueled speculation among fans about what a joint project with Kelis might entail, especially given the cultural impact of 'Milkshake' and its renewed popularity through the campaign. While no concrete plans have been confirmed, the prospect of blending Katseye's fresh energy with Kelis' legendary sound is an exciting one for many.
Cultural Impact and Future Prospects for Katseye
The success of the Gap campaign has positioned Katseye as a powerful force in both music and fashion marketing. Their ability to turn a commercial into a cultural moment highlights the group's unique appeal and the effectiveness of nostalgia-driven content. Posts on social media platforms like X reflect widespread admiration, with fans and observers noting the ad's influence, including instances of young fans replicating the 'Milkshake' dance in public spaces.
As Katseye continues to build their brand, the potential collaboration with Kelis could mark a significant milestone in their career. The group's journey from a viral ad to possibly working with a music icon demonstrates their growing influence. For now, fans eagerly await any updates on this teased partnership, while Katseye remains a name to watch in the global entertainment scene.