A New Chapter for Hoda Kotb with Joy 101 Launch
Former 'TODAY' co-anchor Hoda Kotb has embarked on an exciting new venture with the launch of her wellness app, Joy 101, on May 29. At the age of 60, Kotb is embracing a fresh start, focusing on helping others find balance and purpose through this innovative platform. The app, described as a 'retreat in your pocket,' offers daily practices, expert-led courses, and live events to foster joyful habits and a resilient mindset.
The launch event, held at New York's Chelsea Piers, was a star-studded affair attended by Kotb's 'TODAY' family, including Savannah Guthrie and Craig Melvin. Kotb expressed her enthusiasm for this new chapter, highlighting her desire to be 'a beginner again' and to build a community around wellness and joy. The event also featured a unique personal touch with the rebranding of her close-knit group of mom friends, adding a lighthearted moment to the celebration.
Mom Friends Get a Bold New Name: 'MFers'
During the Joy 101 launch party, a memorable highlight was the rebranding of Hoda Kotb's mom friend group. 'Bevelations' host Bevy Smith suggested the cheeky new name 'MFers' after one of Kotb's pals described their old moniker as lame. This playful rename brought laughter and camaraderie to the event, showcasing the tight bond among Kotb's circle of friends who have supported her through various life stages.
Kotb's mom friends have been a significant part of her journey, offering support as she navigated her career and motherhood. The rebranding moment underscored the fun and supportive nature of their friendship, resonating with attendees and adding a personal flair to the professional milestone of launching Joy 101.
What's Next for Joy 101 and Hoda Kotb
Joy 101 is more than just an app; it represents a broader vision for Kotb, who aims to create a community focused on wellness through in-person events and curated content. The platform promises exclusive features like livestreams, as shared by Kotb in discussions about the app's offerings. Additionally, Kotb has teamed up with Joanna Gaines for a renovation of the Joy 101 office space, set to be revealed in the 'Mini Reni' season finale in July.
As Kotb continues to build this wellness brand, her initiative reflects a growing trend of public figures leveraging their platforms to promote health and happiness. With strong support from her personal and professional networks, Joy 101 is poised to make a significant impact in the wellness space, offering tools and inspiration for users seeking a more balanced life.