Language Barrier: Democrats Urged to Rethink Word Choices
A moderate Democratic think tank, Third Way, has issued a stark warning to party members about the potential electoral consequences of using language that may alienate voters. The group argues that certain terms, often associated with progressive or academic circles, risk turning off persuadable voters who might otherwise support Democratic candidates. Terms like 'birthing person,' 'safe space,' and 'unhoused' are highlighted as examples of language that can sound elitist or confusing to the average American.
Third Way's concern is rooted in the belief that such jargon creates a cultural disconnect between the Democratic Party and a significant portion of the electorate. According to the think tank, these phrases can make people fear social repercussions, such as 'cancellation' or professional trouble, rather than fostering understanding or dialogue. This sentiment is echoed in broader discussions about how political messaging must resonate with everyday concerns to win elections.
The 'Blacklist': Specific Terms to Avoid
Third Way has gone as far as circulating a list of 45 specific words and phrases they advise Democrats to avoid. Among these are terms like 'cisgender,' 'Latinx,' 'microaggression,' and 'privilege,' which the group claims do not resonate with 'normal America.' The list also includes phrases like 'justice-involved individual' instead of 'inmate,' and 'violence' when used in contexts like 'environmental violence,' which they argue confuse or distance voters.
The think tank's memo, as reported by various outlets, suggests that this 'therapy-speak' or 'seminarese' is detrimental to the party's image. They warn that hypercorrectness in language can be perceived as out-of-touch or pedantic, potentially costing Democrats crucial votes in competitive races. This push to simplify and normalize political communication is seen as a strategic move to rebuild trust with a broader base.
Political Implications and Future Strategy
The release of this guidance by Third Way comes at a critical time for Democrats, who are navigating a complex political landscape post recent elections. The think tank's recommendations are framed as a way to reconnect with voters who feel alienated by progressive rhetoric, particularly in swing states or districts where cultural issues can sway outcomes. Analysts note that this advice aligns with broader efforts within the party to refine messaging ahead of future campaigns.
While some within the Democratic Party may resist abandoning terms tied to social justice or inclusivity, Third Way's argument hinges on electoral pragmatism. They assert that winning over undecided or moderate voters requires speaking in ways that feel accessible and relatable. As discussions around language continue, it remains to be seen whether this shift in tone will translate into tangible political gains for Democrats in upcoming election cycles.