Groundbreaking Beauty Partnership with Dallas Cowboys Cheerleaders
In a historic move, Charlotte Tilbury has become the first official beauty partner of the Dallas Cowboys Cheerleaders (DCC), marking the brand's inaugural sports partnership in the United States. Announced in June 2025, this collaboration brings together the worlds of luxury beauty and iconic American sports, celebrating confidence, empowerment, and glamour. The partnership aims to provide the cheerleaders with high-performance makeup that withstands the rigors of game-day performances.
Charlotte Tilbury, the British entrepreneur and makeup artist, expressed her excitement about the collaboration, stating, 'One of the most important things about their makeup look is that it is hard-working and long-lasting, without the need for constant touch-ups.' This sentiment underscores the brand's commitment to creating products that empower women to feel unstoppable, even during intense physical activity in challenging conditions.
Sweat-Proof Secrets for Flawless Game-Day Looks
The Dallas Cowboys Cheerleaders are known for their flawless appearance, even during scorching performances and grueling practices. Through this partnership, Charlotte Tilbury has revealed specific products and techniques designed to keep their makeup intact. Key products include long-wearing foundations and setting sprays that lock in the look, ensuring it remains camera-ready throughout the game.
The cheerleaders' beauty routine, tailored by Tilbury's team, focuses on durability without sacrificing glamour. As reported, these products are available exclusively at Ulta Beauty and on charlottetilbury.com, allowing fans to replicate the iconic DCC look for the 2025-2026 season. The emphasis on sweat-proof formulas addresses the unique challenges faced by performers who must maintain a polished appearance under high heat and humidity.
This collaboration not only highlights innovative beauty solutions but also celebrates the strength and dedication of the cheerleaders. Tilbury's vision aligns with the DCC's ethos, as both prioritize transformative confidence through appearance and performance.
Impact Beyond the Field
The partnership between Charlotte Tilbury and the Dallas Cowboys Cheerleaders extends beyond just makeup application; it represents a fusion of beauty and empowerment on a global stage. With input from Charlotte Jones, Executive Vice President and Chief Brand Officer of the Dallas Cowboys, and Kelli Finglass, Director of the DCC, this initiative showcases how makeup can boost energy and self-assurance in high-pressure environments.
Fans and beauty enthusiasts alike are eager to see behind-the-scenes moments and magical on-field transformations throughout the season. This collaboration is poised to inspire countless individuals to embrace their own confidence through Tilbury's products, proving that beauty can be both powerful and practical in any setting.