Revitalizing a Franchise in Detroit
Brad Holmes, the executive vice president and general manager of the Detroit Lions, has become a pivotal figure in the NFL since taking the helm on January 14, 2021. As one of only six Black general managers in the league, Holmes has not only reshaped the Lions into a playoff contender but also emerged as a beacon of inspiration for diversity in sports management. His journey, marked by a strategic vision and a commitment to building a sustainable winner, has turned a once-struggling franchise into a team with Super Bowl aspirations.
Under Holmes' leadership, the Lions have seen a remarkable turnaround. Posts found on X reflect a strong sentiment among fans and analysts that his roster decisions, including paying and extending key players at critical times, demonstrate a bold approach to team-building. Holmes himself has expressed confidence in avoiding the concept of a 'Super Bowl window,' focusing instead on creating a strong, young core that can sustain success over time. 'It's a responsibility that I don't take lightly,' Holmes told ESPN, highlighting his dual role as a team builder and a trailblazer.
Breaking Barriers and Inspiring Change
Beyond the field, Holmes is keenly aware of the broader impact of his position. His status as a Black GM carries significant weight in an industry where diversity in executive roles remains limited. He has articulated a desire to influence NFL front offices by paving the way for future generations of executives from underrepresented backgrounds. This mission resonates deeply with many who see his success as a step toward greater inclusivity in professional sports.
Holmes' background adds layers to his inspiring story. A graduate of North Carolina A&T with a degree in Journalism and Mass Communications, he was a four-year letterman and team captain for the Aggies' football team. His early career with the St. Louis/Los Angeles Rams from 2003 to 2020 equipped him with the experience to tackle the challenges of managing an NFL franchise. Today, his leadership is not just about wins but about creating a legacy of change.
Building for the Future On and Off the Field
As the Lions continue to build momentum, Holmes remains focused on long-term goals. He has openly discussed his aim to not just win a Super Bowl but to establish sustained success, drawing inspiration from teams like the Baltimore Ravens. Despite setbacks, such as losing key coordinators and facing tough playoff disappointments, Holmes believes the Lions are close to achieving greatness, as noted in recent discussions on X and media reports.
Looking ahead to the 2025 season, Holmes is pleased with the team's makeup, emphasizing both top-end talent and depth despite not utilizing all 53 roster spots. His decisions, such as expressing confidence in returning players like edge rusher Ahmed Hassanein after an injury settlement, reflect a calculated approach to roster management. For Holmes, the mission extends beyond Detroit—it's about reshaping perceptions of what leadership looks like in the NFL.