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Alan Hassenfeld, Hasbro Icon and Philanthropist, Passes Away at 76

Remembering a Toy Industry Titan

Alan G. Hassenfeld, the former CEO and chairman of Hasbro, a company his family founded in 1923, passed away on July 8 at the age of 76 in London. Hassenfeld, grandson of co-founder Henry Hassenfeld, dedicated much of his life to the toy giant, leading it through significant growth and diversification during his tenure as CEO from 1989 to 2003. His passing marks the end of an era for the Rhode Island-based company known for iconic products like G.I. Joe, Mr. Potato Head, and Play-Doh.

The news of Hassenfeld's death has resonated deeply within the business and philanthropy communities. Hasbro released a statement expressing profound sadness, noting, 'Today, the entire Hasbro community is mourning the loss of Alan Hassenfeld, our beloved former chairman and CEO, a cherished mentor.' His contributions extended beyond corporate success, leaving an indelible mark on children's lives through both toys and charitable efforts.

Leadership and Legacy at Hasbro

Under Hassenfeld's leadership, Hasbro expanded its international operations and diversified its portfolio, incorporating new brands and innovative products that became household names. He succeeded his brother Stephen D. Hassenfeld in the role of CEO, continuing a family tradition of innovation and commitment to quality. Hassenfeld's strategic vision helped solidify Hasbro's position as a leader in the global toy industry, earning him induction into the Toy Industry Hall of Fame in 1996.

His influence wasn't limited to business growth; Hassenfeld was also known for initiating a unique brand of corporate activism aimed at improving children's lives worldwide. After stepping down as CEO in 2003, he continued to serve as chairman until last year, when he retired as chairman emeritus, officially ending the Hassenfeld family's direct role in running the company.

Philanthropy and Lasting Impact

Beyond the boardroom, Alan Hassenfeld was a passionate philanthropist. He played a key role in founding Hasbro Children's Hospital in Rhode Island, reflecting his dedication to children's health and well-being. Additionally, in 2008, he established the Hassenfeld Family Initiative LLC, a nonprofit focused on women and children's rights and safety.

His generosity touched various institutions, including Bryant University, which renamed its Public Leadership Institute after him in 2012, and Brandeis University, where he made a significant gift in 2014 to establish the Hassenfeld Family Innovation Center. Hassenfeld also donated the Teddy Fountain to the city of Jerusalem, symbolizing his global outreach. His legacy as both a business leader and a humanitarian will continue to inspire future generations.

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